ENTERTAINMENT CASES
Films, documentaries, and immersive experiences that connect audiences to powerful narratives. A look at projects where creativity meets purpose, blending culture, adventure, and human emotion.
Series Director and Executive Producer
Client: Fox Lab and Confef
I was challenged to develop this TV series format from scratch.
The goal was to highlight the crucial role of physical educators in the lives of amateur athletes. The result was “Dia de Treino”, a 13 episodes series where we were responsible for the entire development and curation, as well as production and direction.
The project was created in collaboration with Confef and the FoxLab team.
Executive and Creative Director
Client: Conspiração Films
For the launch of Os Penetras (Party Crashers), I designed “Penetras inside Penetras”, an interactive strategy that turned the audience into real-life party crashers. Through immersive storytelling, social activations, and real-world experiences, fans could step into the film’s universe.
This bold approach fueled massive engagement and helped drive the movie’s box office success, reaching millions of viewers.
Series Creator, Director and Executive
Client: BJJ Stars | Agency: Icons
The World’s First Jiu-Jitsu Reality Show
We took on the challenge of helping BJJ create a groundbreaking interactive product for a passionate global audience.
For an entire month, our creative and production team worked 24/7 to develop a new audiovisual language and formats, keeping online viewers engaged while Brazil’s top fighters lived, trained, and competed under one roof.
The result? Hundreds of hours of content streamed to millions worldwide, redefining how Jiu-Jitsu is experienced.