ADVERTISING CASES
From award-winning global campaigns to digital innovations, this section showcases how I’ve shaped the advertising landscape through storytelling, strategy, and technology. Featuring Cannes-winning projects and groundbreaking brand experiences.
Creative Producer and Project Manager
Client: Estrela Toys | Agency: DDB
Cannes Award Winner
Estrela’s “Volta Ferrorama” campaign brought the beloved toy train back to life by assembling its tracks over the Camino de Santiago, streamed online.
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More than nostalgia, it became a story that resonated globally, earning Gold and Silver Lions at Cannes Lions and recognition in Cannes’ 50th-anniversary book as a project that changed advertising. Watch the case video to see how we turned this idea into an award-winning success.
Creative Director, Planner and Executive Producer
Client: Mastercard | Agency: Jambu Content
For the past seven years, I’ve partnered with Mastercard to deliver the Priceless Cities initiative for the Brazilian summer. I developed a dynamic content strategy and experiential platform, featuring workshops with regional artists, immersive branded houses, influencer campaigns, films, and TV documentaries.
This collaboration showcases the power of storytelling to create meaningful connections.
This project features a series of content designed to inspire and attract new hosts to the Airbnb platform, highlighting the financial, cultural, and emotional benefits of renting out a property. The campaign brings together real superhosts and influencer Jade Seba, who share their authentic experiences and showcase their properties, creating an aspirational and relatable connection with the audience.
